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Friday, 26 April 2013

Gain New Business With The Social Media Websites

By Robert Strong


These days, it seems as though everyone is spending all of their time on sites like Facebook or Twitter. Obviously, social media can be a great way to promote your business, but how can you use it effectively? This article will help you develop social media marketing strategies that will yield excellent results.

In social media marketing anyone can become an expert. But, to do so you need to develop certain qualities. First, you must know your niche market inside and out. Also, you must be willing to be outspoken even if your comments and posts are somewhat controversial. So, if you are able to speak your mind freely in public and are willing to research your chosen niche, you can become an expert and succeed in your social media marketing efforts.

Once you get involved with social media sites and set up one for your own company or business, make sure that you visit these sites often and keep your stuff updated. Your visitors and fans will lose interest quickly if you don't give them a reason to keep coming back.

Add a bit of value to your social media marketing. Look for something that no one else is offering that you can easily provide to get your customers interested in you. Offer specials and discounts through your Twitter account or feature a giveaway for a free item through your Facebook account.

To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better.

When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively.

Get your blog and your LinkedIn account to work together. If you go to your LinkedIn account and add an application on your homepage, you can start having your blogs automatically posted into your feed. This will attract attention to your blog, and will make your marketing efforts more rewarding.

Interact with your customers by asking them to share their stories. You could, for instance, ask them to post on your Facebook wall about their best memory linked to one of your products, or simply tell a story unrelated to your industry. Select the best stories or pictures and feature them.

When you are creating your ads that will be placed on a social media page, you must be sure that it will be flashy and attention grabbing. If you do not do this, it is likely that your ad will be glimpsed over with out a bit of acknowledgement. Make it flashy and people will notice it more often.

When using social media to promote your business, it is important to remember not to pay or offer incentives for others to write good reviews of your business. In the same vein, do not do the same to denigrate rival companies. This comes across as tacky and cheating, and behavior like this can often easily be detected by others on sites such as Yelp. If you run a good business, it should speak for itself and the positive reviews will come.

Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.

Link your social media blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top of your posts, and a like button at the top of your page. This will bring interest and traffic to your blog without additional work.

If you can harness the power of social media sites, you can achieve incredible results! Whether you'd like to promote your website, sell a product, or help your business make a name for itself, social media marketing is the way to do it. These article has given you all the information you need to get started, so start utilizing social media today!




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