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Friday, 8 November 2013

Utilizing Webinars To Boost Online Income

By Nicole Mendez

As technology advances, the manner in which we sell products on the Internet changes and this is especially true in the internet marketing world. Not too long ago, sales letters were composed mostly of text, Today's sales letters use fancy graphics applications and top-notch copywriters. A further development is the video sales letter and with each innovative trend, it is not hard to be left behind.

Increasing public awareness of these evolving techniques makes our lives as internet marketers even harder because the typical person clicks away as soon as he figures out he's reading a sales letter. One area that's boosting more sales and conversions is the "webinar", and today we will talk about how webinars can be advantageous for your business.

We all know that getting people to trust you and feel comfortable with your advice is vital to your online success. As more people compete in the IM niche, that trust has become threatened with the release of several shady products and the claims that come with them. The problem is, how can those of us who take pride in selling useful products of real value be heard amidst all the dishonesty and junk? This is where webinars enter the scene. For a number of us, webinars have become our most reliable sales tool. Essentially, a webinar is an online presentation to which you are invited by the product creators themselves or one of their representatives.

If you have experienced this already, it's possible that the webinar was a live event at a set time of the day. Typically, the host share oodles of free information and access to various marketing tools, while building the participants' respect for him and his services. Often there is more than one presenter, with different individuals showing their various areas of expertise. You can expect some form of special offer to be made towards the end of a webinar; these often do very well, since the attendee has come to trust the presenter and will accept his explanation of the value of his products or services.

One problem with a live seminar is setting a time that suits everyone, since you could be presenting to an international audience. For those who are unable to attend at the scheduled time, most presenters like to put a video replay of the event up online for viewing at a later time. To ascertain you still get a good attendance for the live event, you can provide something extra for individuals who are present during the live broadcast.

Indeed, the idea of making available replays of live webinars is new to the world of webinars, and would seem to be a good idea. Despite losing the benefits of live interaction, these webinar replays can be made to run on a constant basis without requiring a lot of effort from you. Further, recording your event for later viewing altering or fixing any mistakes or bugs before more people watch it.

There is no doubt that webinars are an invaluable tool for any internet marketer, and if you take the time to learn the technology, you can look forward to more sales and conversions.

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