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Tuesday, 19 March 2013

Choosing The Best Topic For Your Affiliate Marketing Business

By James Kupe

If you are thinking about building an affiliate marketing site, how do you decide which topic to focus on out of all of the alternatives you have available to you, and then how do you maximize the profitability of your site? Because there are simply millions of topics you could potentially write about, it's really hard to decide.

The first step to building a profitable affiliate business is to choose a topic that is evergreen, and has year-round demand from people who are already buying products and services online. But instead of trying to duke it out with the big sites that have been around for years, you'll want to look for a smaller niche within that broader market.

What you are looking for is a tiny group of people who are passionate about their topic. If you can brand yourself as an expert in the eyes of these people (more on this later), they are going to be happy to follow your advice, and buy the products and services you recommend as an affiliate. And because they tend to spend a lot of money on the things that give them pleasure, you can make a great living as an affiliate marketer very easily. It also helps if you're interested in that topic yourself, because you'll be able to write from the heart, and your readers will respond to that by letting you into their lives and their community.

And it's even better to be very selective and look for a market that has a crowd of passionate people who are already buying products and services online. If you can find a starving crowd like this, virtually any product you put in front of them (as long as it helps them) will be a winner. Sure beats trying to sell uninterested people things they don't want.

If you can find a market with a starving crowd like this, and then position yourself as an expert in that market, people will start to seek you out. When you do it like this, you can build a profitable business much more quickly than if you take the broad-topic approach. If you aren't really an expert in anything yet, you can study online or take courses to become an expert in a topic you love (it doesn't take very long), and then you can confidently brand yourself as an authority.

It's fairly easy to position yourself as an expert in just about any market. Get involved in the conversation on the top blogs and forums, give helpful advice, and within a short time you'll be seen as one of the go-to people in that niche. And how do you know what products you should be offering your readers? The easiest way to do that is to survey them, ask them exactly what they want, and then give (or at least sell) it to them. If the products you offer help people get from where they are now to where they want to be, you've probably got a winner on your hands. Of course, you've got to be careful that you don't bombard your readers with product promotions all the time. If you give them good content regularly, and throw in the occasional affiliate offer, you should be able to build a very profitable affiliate business that lets you sack your boss and work from home.

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