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Friday 19 July 2013

The Basics Of SEO For Novice Online Marketers

By Ron Stucky


Congratulations on deciding to join the world of internet marketing! This is a wonderful sector to be working in! By now you've probably heard about all of the things you need and the skills you need to develop. You probably have a migraine from hearing all the contradictory information, especially anything to do with SEO. You'll be glad to find out that search engine optimization or SEO doesn't have to be all that complicated. With the advice on SEO basics in this article, you will be able to start making friends with the search engines while also being helpful in getting your site going as well as your company.

SEO doesn't happen instantly. It's going to take more than a day or two to work your way up through the ranks of search engine obscurity. You need to work in a variety of strategies and over time your ranking will go up. This means that, no matter what is going on in the world of search engine optimization, you need to practice some patience. Just keep plugging away to create positive SEO practices and the results will start to appear. This might sound slightly lame, but it is still true. Many new internet marketers get very excited about things like Java and Flash, which are fancy design applications. They think that this helps their sites look more professional and less like the typical sales or landing page. While Java, Flash and the like can certainly add some usability to your site, they are not that great for Internet Marketing purposes. They prevent you from making links and having those links count for back links and internal links. Problems arise with AJAX and frames in terms of this as well. Stick to simple, clean design codes and languages when you aren't certain of something. Your increasing profit margins will be pleased.

This means you will have to modify the code of your site a little. Luckily, incorporating these tags isn't very hard. All it takes is for you to type them up and that's it but you can always get someone else to do it for you if you don't feel good about doing it yourself. You need to ensure that your keywords are well targeted. These tags show search engine spiders how your page should be categorized for the search results and how it should be organized. Your keywords need to be brand centric rather than geared towards your business name. Lots of new Internet Marketers get overly excited about fancy design applications like Java and Flash. Some feel that with the help of such an application they can give their site a professional polish so they aren't too similar to the usual landing or sales pages. While Java, Flash and the like can certainly add some usability to your site, they are not that great for Internet Marketing purposes. They won't let you build links and allow those links to be counted as backlinks or internal links. Frames and AJAX are problematic in this respect as well. When in doubt stick to the tried and true codes for design and languages. You'll be happy to watch your profits increase.

Set up some internal links on your site. Creating links between your own pages might not be an ideal option for building back links but it does make life easier for the spiders when they need to get around. It's also a great way for the people visiting your site to move from one page to another.

You have to make search engine spiders see your photos. That's why it's so important to include image tags, vivid descriptions, and appropriate captions for your photos. Those are the things the spiders will recognize. Doing this will get the maximum results from your photos. Don't even try to use these images to cover up any keyword stuffing. That's a good way to get bit by those spiders in a very bad way. You want to be "white hat" in all of your efforts for better SEO. You'll enjoy excellent ROI when you do your image SEO the right way. When you first start out with internet marketing, there are many things to consider. The whole process can be overwhelming. Something like SEO doesn't make starting out any easier. Knowing where to start can prove difficult because there is so much to learn and absorb. The advice presented in this article should make starting with traffic generation and the search engines a lot easier.




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