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Monday 15 July 2013

Article Marketing Techniques Used By The Pros

By Bob Steele


Even though the article marketing landscape has changed with Google's Farmer/Panda update, you can learn how to make it work better for you. Not long ago, there were two alternative strategies if you were an article marketer. Some focused on getting their content syndicated, while the majority relied on article directories to get ranked by the search engines. Since the updates, however, the search engines are really interested in ranking only quality articles, so it's not enough to simply have them published in a directory.

If you make good use of data, or numbers, in the titles of your article you will catch eyes. Even though this is nothing new, if you do not know about it then it is new to you. This is something that is also extensively used in the headlines for magazine articles. Another important point is to know that the people who write for magazines are paid well for their headlines. The entire headline has to work well and properly address the concerns of your audience.

Content theft is a daily problem on the internet, and something you've likely experienced before. Swiped content is a particular problem if you regularly submit to article directories. If you use the right approach, however, you may be able to turn this problem into a blessing in disguise. When you find your content used without the link back to your site, contact the person who took it and offer them a deal. Don't be angry or threatening, but talk to them in a reasonable manner. First of all, inform them that if they want to use your articles they must publish the resource box or a link; then tell them that you'll be glad to supply them with articles consistently if they agree to this condition. Otherwise, if they ignore your request you will submit a DMCA take-down notice.

The key here is to find markets that have strong ties to yours in some way. There - you have instantly found new outlets and markets you can legitimately talk about.

There's an endless amount of research you could do to help you understand article marketing more thoroughly. Just knowing a lot about article marketing won't help you, though, as you must apply what you know. It takes certain abilities to write quality articles that your readers will appreciate. Writing consistently is actually the best way to get better as a writer. So if you want to get the most out of article marketing, keep writing and submitting articles.




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