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Friday, 24 May 2013

Grow More Customers By Using LinkedIn Groups

By Carlson Dewey

LinkedIn is a social media site for professional networking. It's useful for connecting to other businesses and professionals, but it can also be used to build a stronger link with your customers and it certainly helps you to get in touch with new ones. LinkedIn Groups is a feature that provides an opportunity create this type of customer connection.

Through LinkedIn , an online forum or a group can be created among members. The group, just like the forum talks about a topic that is familiar with the clients. This would mean they can talk about anything especially the products and services but this would not just be limited on these particular ones.

Being Part of the Group to Gather Advice

One of the best ways to get ideas for your group is to join several and see how they work. You'll discover things you like and don't like, and you can use this to create your own group. You'll see how they work from inside and also find ways to make your group unique. Once you've set up your group, start by brainstorming topics your customers care about. If possible, base your group topic around challenges they face or areas where they need help and your expertise would help them.

Create the group through your LinkedIn profile. The name should be self-explanatory and tell potential members quickly what it's about. You can choose whether to make it an Open or Closed group. A Closed group is a private one where members can join only through a direct link.

Spamming and Self-Promoting

Establish clear guidelines for your group. Make it a place for interaction among like-minded people, not a place for promoting and spamming. Unfortunately, many people join LinkedIn Groups only to promote their website or business. In your guidelines, warn that this isn't allowed.

Do your best to manage and prevent spamming. Try to monitor the discussions carefully. If in case you have discovered some violations, delete their posts and give them a warning. If they do not stop, remove them from the group.

In order to prevent spamming, another helpful advice is to make a sub-group for promotions. This is the exact place where people can advertise and promote their products and services.

LinkedIn Groups Best Practices

It's good to set up the group so that you must approve all new members. This is another measure that will cut down on spammers. Send each new member that is accepted an email welcoming them, telling them what the group is all about, and offering your contact information in case they need to get in touch with you.

Make sure to set a time to check on the group daily. This is the basic step. Your presence is very important in providing a personal touch and making certain that insignificant posts are removed accordingly.

Communicate with group members well and often. Be personable and positive. Start and lead discussions, and offer help anywhere that you can. Your friendliness as well as your expertise will make it a place people want to be.

Be on the lead in recruiting new members. Look for LinkedIn profiles of people who may be able to find your group important. Make it more warm, friendly and personalized.

Lastly, do share your articles, information and press releases with your own group. Make it something like, do you have newly released and cute plush that can be used for the holidays? Make a press release and share the news to your groups. You will be surprised at how this one act can boost your business potential.

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