If you have a local, offline business, you want to be well ranked in the search engine so you get local traffic. Given below are a few local SEO tips that will help you on your way to higher rankings.
Having quality content on your site is the first requirement if you want to rank well. Why do website owners bother with SEO? Your main purpose is to get quality website visitors. So if you want people to visit your site and actually stay there or buy your product, then you should have relevant information that they would be interested to read. You can't expect most of your visitors to go through every sentence of your content, as most people will go over it quickly, scanning it. Make any especially important content stand out to your readers by using devices such as highlighting or a bulleted list. You can even use pictures as an aid to achieve this. Additionally, don't apply keyword stuffing on your site, as this will backfire and reduce the value of your site in the eyes of the search engines.
Most of the local sites that are targeted by you will be all right if you want to ask your customers to leave reviews for you, like on the site Yelp. Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Be sure to mention these things in your e-mail signatures, on your invoices, your contact forms and any place else you can. You can say something as simple as "Hi it would be great if you can take out time to review our business on XYZ Local." Even though you are not able to control any of the text in the reviews, whether you get good or bad reviews, having them online adds credibility to your business and makes you look more reliable to new customers. Even if you are trying other things as well, make sure to integrate this tip because doing so can help your business exponentially.
You should also try to get listed with all those directories that are the Yellow Pages on the web. YellowBook.com, YelloPages.com and SuperPages.com are all good directories. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. SuperPages.com funnels its business listings to the bigger sites like About.com and MSN. It is free to list with them but the listing is basic.
In conclusion, if you have always wanted to get targeted local traffic, then this is how you do it. The tips that we discussed in the above article will definitely help you get started.
Having quality content on your site is the first requirement if you want to rank well. Why do website owners bother with SEO? Your main purpose is to get quality website visitors. So if you want people to visit your site and actually stay there or buy your product, then you should have relevant information that they would be interested to read. You can't expect most of your visitors to go through every sentence of your content, as most people will go over it quickly, scanning it. Make any especially important content stand out to your readers by using devices such as highlighting or a bulleted list. You can even use pictures as an aid to achieve this. Additionally, don't apply keyword stuffing on your site, as this will backfire and reduce the value of your site in the eyes of the search engines.
Most of the local sites that are targeted by you will be all right if you want to ask your customers to leave reviews for you, like on the site Yelp. Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Be sure to mention these things in your e-mail signatures, on your invoices, your contact forms and any place else you can. You can say something as simple as "Hi it would be great if you can take out time to review our business on XYZ Local." Even though you are not able to control any of the text in the reviews, whether you get good or bad reviews, having them online adds credibility to your business and makes you look more reliable to new customers. Even if you are trying other things as well, make sure to integrate this tip because doing so can help your business exponentially.
You should also try to get listed with all those directories that are the Yellow Pages on the web. YellowBook.com, YelloPages.com and SuperPages.com are all good directories. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. SuperPages.com funnels its business listings to the bigger sites like About.com and MSN. It is free to list with them but the listing is basic.
In conclusion, if you have always wanted to get targeted local traffic, then this is how you do it. The tips that we discussed in the above article will definitely help you get started.
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