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Saturday 23 June 2012

How is Video Marketing Beneficial for Your Online Business

By Amparo Dillon


It is a fact that video sharing sites now account for the highest number of online views. Youtube is the #1 source for videos but there are many other high quality sites to utilize. The use of videos is so powerful that some internet marketers use it exclusively to make large sums of money on a daily basis. Video marketing is perfect for new internet marketers to start out with because they are being introduced to a low cost and simple technique that can bring them very pleasing results. Videos work wonders for positioning you as a reliable source for info, and they can get you in front of a lot of people. For the more experienced marketer, you can add video marketing to your existing methods and watch your traffic soar. All the traffic that you can handle is waiting for you if you are capable of putting out some good videos. Video marketing is as strong as direct response marketing; it's up to you how effectively you use it. We will now talk about the many benefits of this technique.

Video marketing, done right, can and will make you an expert on your chosen topic and drastically increase your traffic with little to no out of pocket monetary expense. The majority of marketers are still using articles, PPC, or SEO so this gives you the opportunity to establish yourself as an expert in your niche before it becomes more competitive. You will become a recognized name in your market. People love following the advice of someone they believe to have the expertise to show them the right way. It even reaches a point where all an expert has to do is put their name on something or endorse it and the product will sell thousands of copies, sometimes more. And this can only be done by giving them high quality content through your video.

In case you didn't know, content and videos are indexed differently from one another by the search engines. What that means in terms of duplicate content is that you won't have the identical concerns you normally would have. For instance, if you write articles and submit them to a number of article directories to build links, the majority of them get filtered because of duplicate content. On the other hand, videos are not only indexed but also help you create an effective link building campaign.

Your sales can truly take-off if your product is good and your market trusts you. You'll have to work at it to create a feeling of trust for you with your videos. When people view your videos, they are not only watching and learning about your product but also deciding if they can trust you. People will judge you through your video, and your content will contribute to this, as well. Providing only the best content that is helpful, useful, and accurate will contribute a lot to trusting you.

Online marketers have not completely embraced video marketing, but it's becoming a force to reckon with. It's a smart move to explore and use all that this has to offer - as you know.




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