Google Adwords is no doubt the best known PPC advertising platform and has been for very many years, yet even though most have failed with it people keep trying. People tend to make campaign killing mistakes because they didn't properly prepare for what they were about to do. The rest of this article talks about three Adwords mistakes that can cost you dearly if you don't know about them.
Having a low daily budget for your campaign is also an AdWords mistake. Many believe that beginners should set a low budget so they can see what will and won't work before investing alot in their budget, this is an assumption you need to skip. You see the thing about it is, if you set your budget too low in the beginning phases your ads won't attract the attention you want because they won't even show up for your targeted keywords. So when your ads are not even showing up, how will you be able to garner enough clicks to test out your ads? If you notice that your ads aren't getting enough data to provide you with performance information you will need to increase your daily budget. Once you know what ads are converting and which offers are working out for you, it makes more sense to lower your budget.
Negative keywords - understand them and use them to the fullest; and failing to do either is only your own fault and will cost you money. We truly do not understand why some PPC advertisers do not make the maximum use of negative keywords. This is why you should focus on the negative keywords so that your ads are profitable. You can effectively save money while making more by having the biggest list of negatives you can create. Besides that, the traffic you receive to your landing page becomes much more targeted when you only have the best keywords. Different PPC platforms have different approaches, but with Adwords you will click on the negative keyword link and then add them. What happens is your ad will not display when any of your negatives are included in a search term. When you create a keyword list, there might be many keywords in it that should be excluded. Be sure to purge any negatives if you're using them, and do include them always and keep building your list.
In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they'll have different keywords. Obviously, and think about your own experience here, people naturally want to find information that has a lot to do with the keyword phrase they used. Similarly, when they click on your ad, they want to reach a page that is exactly what they are looking for. People want what they want, and that's online business life; so if your landing page disagrees with your PPC ad; then there will be trouble in the sense that the reader will simply walk away. So don't make the mistake of sending the traffic directly to your homepage. But instead create a landing page that directly co-relates with your ad copy.
Lastly, If you desire a successful AdWords advertising career you must keep on top of your mistakes to avoid them in the future.
Having a low daily budget for your campaign is also an AdWords mistake. Many believe that beginners should set a low budget so they can see what will and won't work before investing alot in their budget, this is an assumption you need to skip. You see the thing about it is, if you set your budget too low in the beginning phases your ads won't attract the attention you want because they won't even show up for your targeted keywords. So when your ads are not even showing up, how will you be able to garner enough clicks to test out your ads? If you notice that your ads aren't getting enough data to provide you with performance information you will need to increase your daily budget. Once you know what ads are converting and which offers are working out for you, it makes more sense to lower your budget.
Negative keywords - understand them and use them to the fullest; and failing to do either is only your own fault and will cost you money. We truly do not understand why some PPC advertisers do not make the maximum use of negative keywords. This is why you should focus on the negative keywords so that your ads are profitable. You can effectively save money while making more by having the biggest list of negatives you can create. Besides that, the traffic you receive to your landing page becomes much more targeted when you only have the best keywords. Different PPC platforms have different approaches, but with Adwords you will click on the negative keyword link and then add them. What happens is your ad will not display when any of your negatives are included in a search term. When you create a keyword list, there might be many keywords in it that should be excluded. Be sure to purge any negatives if you're using them, and do include them always and keep building your list.
In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they'll have different keywords. Obviously, and think about your own experience here, people naturally want to find information that has a lot to do with the keyword phrase they used. Similarly, when they click on your ad, they want to reach a page that is exactly what they are looking for. People want what they want, and that's online business life; so if your landing page disagrees with your PPC ad; then there will be trouble in the sense that the reader will simply walk away. So don't make the mistake of sending the traffic directly to your homepage. But instead create a landing page that directly co-relates with your ad copy.
Lastly, If you desire a successful AdWords advertising career you must keep on top of your mistakes to avoid them in the future.
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