Marketing and sales are one of the most crucial elements of a company's survival in the market. While both depend on each other many individuals confuse marketing with sales and vice-versa which is a big error.
Marketing and Sales often compete
Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales.
On the other hand, the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.
Marketing is the backbone of a business's future and launching pad for the sales. While the marketing procedure incorporates the design of the item, advertising and so on the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking.
There is a constant rivalry between the two, one declaring dominance over the other. The marketing people state they have an advantage due to the fact that they think it is they who designs the items, sets the method and also establishes tools necessary for sales. They say sales are the outcome of marketing and thus should follow its directions. The sales person may not accept this view and could be totally contrary in their viewpoint. They think that it is the sales people who actually sells a product and bring money to the business.
But many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department.
Marketing drives sales and sales drives companies' success. Marketing is like a life support for sales, one who is regularly backing up the sales department and allowing them to effectively deliver the end item. There should not be a race to get supremacy over an additional department but a race to gain the market and consumers interacting.
Many companies integrate sales and marketing together however in reality they have different targets. While the sales division is interested in satisfying the requirements of exactly what the consumer asked for, the marketing division is in fact hectic studying what the market demands.
The goal of the marketing division is to anticipate exactly how the marketplace will shape up in future. They should visualize their item satisfying the demands of the market for next few years and prepare to make design changes in their product correctly.
It is very important that a business incorporates their sales and marketing department in a well fashioned way. It is the right integration of these two vital entities that fuels the development of a company. The salespeople should not be merely treated as the money collectors. Each division has its own role and ought to go together in selling the item of the business and must be the foremost vital standards.
Marketing and Sales often compete
Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales.
On the other hand, the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.
Marketing is the backbone of a business's future and launching pad for the sales. While the marketing procedure incorporates the design of the item, advertising and so on the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking.
There is a constant rivalry between the two, one declaring dominance over the other. The marketing people state they have an advantage due to the fact that they think it is they who designs the items, sets the method and also establishes tools necessary for sales. They say sales are the outcome of marketing and thus should follow its directions. The sales person may not accept this view and could be totally contrary in their viewpoint. They think that it is the sales people who actually sells a product and bring money to the business.
But many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department.
Marketing drives sales and sales drives companies' success. Marketing is like a life support for sales, one who is regularly backing up the sales department and allowing them to effectively deliver the end item. There should not be a race to get supremacy over an additional department but a race to gain the market and consumers interacting.
Many companies integrate sales and marketing together however in reality they have different targets. While the sales division is interested in satisfying the requirements of exactly what the consumer asked for, the marketing division is in fact hectic studying what the market demands.
The goal of the marketing division is to anticipate exactly how the marketplace will shape up in future. They should visualize their item satisfying the demands of the market for next few years and prepare to make design changes in their product correctly.
It is very important that a business incorporates their sales and marketing department in a well fashioned way. It is the right integration of these two vital entities that fuels the development of a company. The salespeople should not be merely treated as the money collectors. Each division has its own role and ought to go together in selling the item of the business and must be the foremost vital standards.
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