The last Motricity CEO Ryan Wuerch is getting back within the wireless game with all the upcoming release of Solavei, a cellular virtual network operator with an uncommon company model that will use its consumers to tout its $49 per month unrestricted voice, text and information strategy to their buddies and earn added cash in the process.
The MVNO will operate on T-Mobile USA's GSM network. Customers will pay a $49 start up fee after which $49 monthly for service. They can use their existing unlocked GSM smartphones or buy an unsubsidized device from Solavei, which will range in price from $160 to $500. The first device may be the HTC One, but the organization will even sell a model from ZTE.
The service is currently in beta mode approximately two,000 users. Yet another 12,000 folks have signed up to join as soon as Solavei officially debuts in the end of September.
According to Solavei's Head of Products Jim Ryan, another former Motricity executive and the former vice president of data at AT&T Mobility (NYSE:T), the basic value proposition for the company is that consumers are hooked on data, yet data keeps getting more expensive. "We saw this as an opportunity. How can we do this more efficiently than a mobile service provider?" The conclusion was to eliminate some of the costs by not offering phone subsidies, reducing customer care costs by delivering the experience online, and getting rid of marketing and advertising costs by having the customers sell the service to their friends. "We will create a social commerce network that appreciates people's participation," Ryan said.
That involvement from clients is what makes Solavei not the same as other low-cost MVNOs. Since the organization relies upon consumers to register other clients, Ryan said Solavei will spend each client $20 for each and every "trio" or three consumers that they register. Consumers will also get paid if the folks they sign up then enroll other individuals.
Ryan said that the company plans to concentrate on the 70 million or so pay as you go subscribers at present within the U.S., but he also recognizes opportunity in other areas, including individuals who are coming off postpaid contracts. Furthermore, he is expecting some folks will even split their contract with their current operator when they realize that they are able to potentially earn back the money they lose from splitting their contract by mentioning Solavei to their pals.
Solavei is well backed, having just sealed on its next round of financing; the business is valued at more than $120 million. Additionally, it comes with a high-profile board of advisors which includes David Limp, v . p . of Amazon, John Miller, primary digital officer at News Corp., and Sue Nokes, the previous COO of T-Mobile USA.
The MVNO will operate on T-Mobile USA's GSM network. Customers will pay a $49 start up fee after which $49 monthly for service. They can use their existing unlocked GSM smartphones or buy an unsubsidized device from Solavei, which will range in price from $160 to $500. The first device may be the HTC One, but the organization will even sell a model from ZTE.
The service is currently in beta mode approximately two,000 users. Yet another 12,000 folks have signed up to join as soon as Solavei officially debuts in the end of September.
According to Solavei's Head of Products Jim Ryan, another former Motricity executive and the former vice president of data at AT&T Mobility (NYSE:T), the basic value proposition for the company is that consumers are hooked on data, yet data keeps getting more expensive. "We saw this as an opportunity. How can we do this more efficiently than a mobile service provider?" The conclusion was to eliminate some of the costs by not offering phone subsidies, reducing customer care costs by delivering the experience online, and getting rid of marketing and advertising costs by having the customers sell the service to their friends. "We will create a social commerce network that appreciates people's participation," Ryan said.
That involvement from clients is what makes Solavei not the same as other low-cost MVNOs. Since the organization relies upon consumers to register other clients, Ryan said Solavei will spend each client $20 for each and every "trio" or three consumers that they register. Consumers will also get paid if the folks they sign up then enroll other individuals.
Ryan said that the company plans to concentrate on the 70 million or so pay as you go subscribers at present within the U.S., but he also recognizes opportunity in other areas, including individuals who are coming off postpaid contracts. Furthermore, he is expecting some folks will even split their contract with their current operator when they realize that they are able to potentially earn back the money they lose from splitting their contract by mentioning Solavei to their pals.
Solavei is well backed, having just sealed on its next round of financing; the business is valued at more than $120 million. Additionally, it comes with a high-profile board of advisors which includes David Limp, v . p . of Amazon, John Miller, primary digital officer at News Corp., and Sue Nokes, the previous COO of T-Mobile USA.
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