All online marketers today must make social media part of their marketing strategy. One of the most popular social media portals is Twitter. While Facebook may still be Number One, Twitter is, at worst, a close second. If you're marketing anything on the web, you should have a presence on Twitter. Beyond just being a member, though, what you really need is a significant following on Twitter. There are some steps that can help you build up a Twitter following fairly fast. Here are some tips to building a good, solid and engaged Twitter following.
If your username is short, you'll have better results. One approach is to use some version of your real name for your Twitter username, which will depend on the length of your first, last and/or middle name. The shorter the name, the better for your purposes here. A longer username makes it harder for people to retweet your messages, believe it or not. A short username leaves you more room for the actual message, since Twitter counts the spaces in your name as part of the total you are permitted. You also want to gain some recognition, and the shorter the name, the more likely it will be remembered. You don't have to go to extremes and make it 3 characters, but it should definitely be under a dozen.
A great strategy for getting people to read your tweets is to post on Twitter when the majority of people are looking. Consider that most people look during the work week at Twitter while eating or taking a break from their job. Social media accounts are usually created so that people can find out what is going on in the world, and also locally while they are working.
Since every tweet scrolls down, if you tweet at the right time, you will be at the top of the list. You want to make this as easy as possible for people, which is why you want to tweet when they are looking so that they can get your information quickly and easily.
Be aware that anything you tweet is immediately made public - with the exception of direct messages. So people are able to look up your profile and see any tweets you've posted or @ replied to. So work hard to avoid letting your Twitter feed show only lots of sales hype. It's better to have conversations and to share information - even when it won't directly lead to sales - than it is to be overly pushy in your sales pitch. If your feed is all about marketing and sales hype, people won't be tempted to follow you at all, so avoid this.
Twitter is one of the most influential social media sites on the web right now. There's no reason not to leverage its power for your online business. There is, however, a science to building up a substantial Twitter following. If you apply the methods we've discussed in this article, you'll be well on your way to being a power user. Then as you use the system more, you'll come up with a lot more ways to grow your following and use Twitter to your advantage.
If your username is short, you'll have better results. One approach is to use some version of your real name for your Twitter username, which will depend on the length of your first, last and/or middle name. The shorter the name, the better for your purposes here. A longer username makes it harder for people to retweet your messages, believe it or not. A short username leaves you more room for the actual message, since Twitter counts the spaces in your name as part of the total you are permitted. You also want to gain some recognition, and the shorter the name, the more likely it will be remembered. You don't have to go to extremes and make it 3 characters, but it should definitely be under a dozen.
A great strategy for getting people to read your tweets is to post on Twitter when the majority of people are looking. Consider that most people look during the work week at Twitter while eating or taking a break from their job. Social media accounts are usually created so that people can find out what is going on in the world, and also locally while they are working.
Since every tweet scrolls down, if you tweet at the right time, you will be at the top of the list. You want to make this as easy as possible for people, which is why you want to tweet when they are looking so that they can get your information quickly and easily.
Be aware that anything you tweet is immediately made public - with the exception of direct messages. So people are able to look up your profile and see any tweets you've posted or @ replied to. So work hard to avoid letting your Twitter feed show only lots of sales hype. It's better to have conversations and to share information - even when it won't directly lead to sales - than it is to be overly pushy in your sales pitch. If your feed is all about marketing and sales hype, people won't be tempted to follow you at all, so avoid this.
Twitter is one of the most influential social media sites on the web right now. There's no reason not to leverage its power for your online business. There is, however, a science to building up a substantial Twitter following. If you apply the methods we've discussed in this article, you'll be well on your way to being a power user. Then as you use the system more, you'll come up with a lot more ways to grow your following and use Twitter to your advantage.
About the Author:
Ron Stucky is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Leads and on MLM success
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