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Saturday 10 August 2013

Why Traffic Exchange Websites Will Not Build Your Online Business

By Russell Howe


From the early days of internet marketing with programs such as Avon, right through to modern era businesses like Empower Network, traffic exchange services have been one of the most commonly used methods of advertising a home business opportunity. Today you are going to see why you should steer clear of them if you are serious about making the most of your chosen opportunity.

Alongside safelists, this is one of the most misleading niche's in the world of online advertising for those looking to become their own boss. []

By targeting their marketing towards those who are looking for a 'magic formula' or a 'secret website' to help them become their own boss overnight, these services have managed to survive for almost a decade despite returning very small results to users.

If you are not sure what one of these websites actually does, here is an explanation:

Members get to watch each other's adverts for their chosen affiliate program and by viewing other people's ads you earn credits for your account. The more credits you earn, the more times you can enter your own advert into the rota so other members watch your post.

The main reason they have survived so long is the way they present themselves to those who are brand new to the online marketing scene. They'll often make claims that your ad will be seen by ultra-targeted leads who are already highly interested in what you have to show them because they're already trying to make money online just like you...

Of course, this is nothing more than a sales pitch.

This can only be described as one of the most tedious ways to market any opportunity and given the lack of financial results which it generates, it's no wonder people tend to lose interest in them quite quickly.

Primarily, every person using the website already has their own internet business because that is the reason they joined the service in the first place. When somebody is looking to join an opportunity they don't sign up to one of these services and scroll through the ads, they do research on search engines, social media and Youtube. They eyes which are looking at your advert have very little interest in it, other than the fact it earns them a credit.

One of the most popular methods to kill the tedious nature of clicking adverts and waiting for timers to expire is to open multiple programs and scroll between them, earning credits on each of them simultaneously. By the time the clock on the first advert has reached zero, you have set the other 4-5 websites counting down too, allowing you to continuously scroll and not actually look at any of the advertisements. The thing is, everybody else is doing this as well so your advert is not being seen by anybody.

While taking out a premium membership would cure the boredom of needing to click on adverts for hours as you earn credits manually, it doesn't solve the second issue. What is the point in having 10,000 credits in your account if nobody is even looking at your advert in the first place? There is none.

Focusing your efforts on a marketing resource which returns little results or in some cases absolutely zero, seems like a bad approach to doing business. Yet countless affiliate marketers, regardless of whether they are working with an Empower Network or an Avon business, continue to toil for hours each day clicking on traffic exchange adverts in the blind hope that somebody is going to like what they see.




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