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Sunday 9 June 2013

Building A Strong E-Mail Marketing Foundation - Guaranteed Ways To Have Online Success

By Bob Steele


If you have been doing Internet Marketing for very long, you have more than likely heard people tell you that the money is in the list - your e-mail marketing list. Building a responsive e-mail list is something that most people will tell you to do, especially those that make money online. There is some truth in this statement. You might get hired to do certain projects, or sell products that you have created on a website that you own. The easiest way, however, is to have a personal connection with your e-mail list if you want to make money. To build the strongest, most profitable e-mail list that you can, follow these tips that we are about to present.

Internet users consider privacy to be a very important topic of concern. Most of the people who sign up for your email list will be thinking along the same lines. Your subscribers want to know that their information is safe with you. It is a good move to put your privacy policy on your opt in form where everyone can see it. It might be smart to put the privacy bottom in a prominent place of the emails as well. Since you are taking extra precaution when it comes to privacy, this could be what influences your subscribers to buy your products and not delete your email.

Building a list begins with collecting e-mail addresses that subscribers have given you permission to have. It's not just about having an opt in box. Anyone's e-mail address can be entered into the box, making this a tricky situation. Anyone can avoid any potential problems (like being called a spammer!) by simply having a confirmation e-mail sent out after the person subscribes. To protect yourself from people claiming that they did not sign up for your newsletter, confirmation e-mails must always be sent. Once they have confirmed, they are in essence agreeing to receive your e-mails.

Test each and every email before you send it out. The easiest method for this is just to send it to yourself and a couple of other highly trusted people. This is the easiest way to make sure that your graphics and your code look and perform the way you want them to. It's important to remember is that Internet Service Providers often display your emails in different ways. So, before you send your emails out, make sure you like how they look. The only way to see the same thing your recipients see is to send the email to yourself.

Saying this is probably irrelevant since you are to know about this concept. Content matters. Your e-mail messages, for instance, should be properly composed. This means that it needs to be interesting, show the recipients that your product will meet the needs they have.

Making money online is not easy. There are many factors that need to be considered and implemented. Even if you have very limited experience with Internet Marketing, you will still be able to figure out how to send out profitable e-mails that will make you money almost every time.

Your Internet marketing list will more than likely provide you with money through e-mails. After reading this article, implement some of the strategies about creating a strong e-mail marketing foundation and from there, you should succeed.




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