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Wednesday 2 January 2013

Mobile Marketing And How It Can Help Your Business

By Kathy James


Why do you not have a mobile version of your website? You spent so much time and money on building a great site, but are excluding a large amount of people from being able to access it. For more great mobile marketing related tips like this, keep on reading and you will be thankful that you did.

When you are designing your mobile marketing campaign, it is important to remember that many people have a slower data connection when using a phone. They also are looking at your site on a very small screen. You want to design your website so that these customers will not miss out on anything.

Don't forget branding. In your rush to start mobile marketing, you might forget that your mobile marketing efforts need to be integrated into your larger marketing efforts and your brand. Expanding your brand recognition will help bring you more customers, so don't forget about your brand when communicating with prospective customers via cellphone.

Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.

Geo target your audience for a successful mobile marketing campaign. GPS enabled applications are popular, and you can increase traffic to your business by utilizing them. Visit the sites involved with these apps and make claim to your business. Request that users leave reviews there too. Your traffic will increase and business just might boom.

Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer, because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.

Use a multimedia messaging service to send a greeting to your customers. Make your message personal but simple. Using the simple personal theme will allow you to be able to send the same themed message to a group of customers instead of having to personalize each greeting card, saving you time.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won't want to copy their formula verbatim, but it will help to emulate their style a bit.

Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you're not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.

To keep your texts from turning your customers off, never use all-capital letters. While capital letters can make a big impact, on the internet they translate to shouting. No matter how great your deal is, your customer won't want to feel like they're being yelled at. Never capitalize more than a single word in a sentence.

In conclusion, you learned that there might be a lot more to mobile marketing than you imagined. This article was written with you in mind, so ideally, you should have a pretty solid background by this point. Take some time to read back over the article and absorb any of the information and use it as soon as you can.




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